How do you honor the legacy of a man with more than 50 years in the boot business? A man who believed that going above and beyond for customers was just the right way to do things.
James R. Cavender built Cavender’s Boot City from one little family-owned Western shop in Pittsburg, Texas to more than 85 stores across the country. James had an incredible work ethic and believed in doing things the right way. He could spot real quality and true value in goods from a mile away. He built real, lasting relationships with his customers, in the communities where he had stores, and with friends in the Western industry.
But he never got to build his own boot – not his way. His sons Joe, Mike and Clay Cavender decided to take on the challenge of creating a signature line of handmade boots to honor their father’s legacy. Out of that challenge was born JRC & Sons Bootmakers.
They believe everyone deserves a pair of authentic, high-quality hand-crafted boots. But they also wanted to ensure that anyone could afford them. The boots were designed at Cavender’s headquarters in Tyler, Texas, and they searched for the finest skins from around the world: Mad Dog Goat, full quill ostrich, Ranch Hand calf, burnished cowhide and water-resistant suede styles were developed.
The Cavender’s reached out to their boot-making partners in Leon, Mexico to help put them together; true artisans with decades of experience crafting hand-made boots. The look of JRC & Sons boots is timeless and authentic, with a nod to a man who expected the best and wanted the best for others.
The men’s boot collection arrived in Cavender’s stores at the beginning of November, with matching belts, wallets and coordinating bags to follow over the next few months. Additional styles of men’s boots and a line of boots for women will follow in 2021.
Whether you’ve been wearing Western boots your whole life, or are looking for your very first pair, JRC & Sons boots were created for anyone who appreciates quality, craftsmanship, value and a little of the independent spirit of James R. Cavender.