The only thing in Texas more ubiquitous than a pair of boots is the mobile phone. And whether those boots are speeding down the super highways of Dallas, electric scootering through the Silicon Hills of Austin, or turning circles across a South Texas dance hall, if your phone is a Samsung device, you’ve been walking on the cutting-edge of technology.

Samsung Galaxy S20 Series

Samsung has long been a steadfast force for innovation, in Texas and beyond. For the past 23 years, in Samsung’s U.S. mobile headquarters in Texas, they’ve been working to embrace the state’s independent spirit and advance the digital frontier. Since first putting down roots in 1996 Samsung has invested billions of dollars into research and development and, over the years, has employed thousands of creative, tech-savvy Texans from across the Lone Star State, leading them to be one of the largest employers in the Telecom Corridor.

The company’s enduring commitment to Texas is marked by the opening of their new office location in Plano, a Samsung Experience Store located at the Houston Galleria and by their investment in the 5G Innovation Zone in Central Texas. Located in Austin, this research space is the first manufacturing focused 5G innovation zone in the country and provides a real-world understanding of how 5G can revolutionize manufacturing, as well as provide insights into the future of a Smart Factory.

Samsung Head of US Mobile Product Management Drew Blackard speaks onstage at Samsung’s Galaxy UNPACKED at The Palace of Fine Arts on February 11, 2020 in San Francisco, California.Photo by Kelly Sullivan/Getty Images for Samsung Electronics America

Samsung’s innovation heritage is on full display with the Galaxy S20. It transforms the experience of everything we love to do with our smartphones — taking photos and videos, video chatting, playing games, listening to music and more. And for so many of those experiences, 5G will bring them to life. So, working from the 5G innovations Samsung has helped pioneer in Texas, the company brought a new generation of connectivity to each of its flagship devices for the very first time. Each device in the Galaxy S20 lineup— the Galaxy S20, S20+ and S20 Ultra— is equipped with the latest 5G technology so you can harness the best of today’s and tomorrow’s 5G networks. And bringing this new series to market was made possible, in part, by the thousands of Texans working every day to push the boundaries of mobile connectivity.

And here in Texas, Samsung even designed some of the next-level innovations built into Galaxy S20. The team at Samsung’s U.S. mobile headquarters in Plano helped conceptualize, design and develop key camera features that offer you more ways than ever to capture and share your story, like Night Mode. With Night Mode, pictures taken in low-light environments look true-to-life, so no matter where you are or the time of day, your photos look stunning. And this groundbreaking innovation is reflected across the entire camera system on Galaxy S20: whether you’re snapping Instagram gold in front of a colorful mural in El Paso or collecting photo evidence of a Golden-cheeked Warbler in Fort Hood, you’ll be capturing gorgeous shots to share with friends and family.

Guests attend Samsung’s Galaxy UNPACKED at The Palace of Fine Arts on February 11, 2020 in San Francisco, California.Photo by Kelly Sullivan/Getty Images for Samsung Electronics America

Across the board, the Galaxy S20 delivers a next-generation mobile experience, with 5G connectivity, an award-winning smartphone display, an industry-leading performance and a series of innovations bred right here in Texas.  And thanks to Samsung’s trailblazing through the digital frontier, Texas continues to advance a new era of mobile experiences.

Keep an eye out for what’s to come from Samsung in the future. For more information visit: