This summer, you might be traveling far and wide or making trips to the Hill Country or enjoying backyard cookouts with friends. But no matter where you go, be sure to keep Texas close with you. We’ve rounded up the best of the state’s products rooted in what it means to be Texan. From a hat that beckons Gulf Coastal vibes and modern cowboy denim to dinnerware handmade by Texan artisans and a cookbook by one of the greatest pitmasters, this curated collection shows the vast reasons why Texas is great. Wear Texas proudly.
WRANGLER
Grown, cut and sewn in the Texas, the Wrangler Rooted Collection™ represents a triumph in sustainability. Featuring custom shanks, rivets, patches and pocket prints, the details of these premium jeans are a nod to the tireless work ethic and responsible land stewardship of America’s cotton farmers. These jeans include features that tie back to healthy soils of a Big Spring, Texas farm. From start to finish, Wrangler’s approach to this collection reflects the attitude of local farmers toward the earth: Responsible. Respectful. Rooted.
On their Texas ties:
“For fifth-generation farmers, Vance and Maddie Smith, the heritage of their Big Spring, Texas farm is a point of pride: “I’ve got ground that I still farm that my great-great-grandfather broke out in the 1880’s.” To ensure their cotton is grown sustainably, the Smiths use sub-surface drip irrigation, reduced tillage, cover crops, and crop rotation. Healthy soils management is an absolute necessity for their farm, Vance says. “We’re trying to grow the best fiber that we possibly can. I hope that’s passed down the line, and we know that Wrangler will have a good product.”
TEXAS T-SHIRT
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A timeless staple to any wardrobe, Wrangler’s Texas T-Shirt simply expresses exactly what makes the state unique, “Like a whole other country.” Trust us when we say this rings true. Made with 100% sustainable Texas cotton, it’s the perfect warm-weather tee that’ll keep you feeling and looking cool.
$34 | Buy it here
BEXAR GOODS CO.
Named after the county that they’re based out of, Bexar Goods traces its roots and influences back to Texas. The company specializes in creating leather goods that the founders themselves would use, utilizing only great quality leather and applying tedious craftsmanship. Take a look for yourself–their products are top-notch.
On their Texas ties:
“We’re proud to be from San Antonio and have enjoyed building our company where we grew up. While we’re rooted in Texas, we’re also inspired by the various places we’ve lived and traveled. We always try to have a good time while making quality products.”
Keeper Brass Belt
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Made with only the best American-sourced bridle leather, Bexar’s Keeper Brass Belt is top of the line. Their belt in tan is the perfect accessory for any summer outfit, bringing a pop of lighter hues into the mix. Designed to last years of wear, the belt is made with leather that won’t stretch out and will age beautifully developing a rich color and patina. Like all of Bexar’s other leather goods, this is made with influences from the Texas Hill Country’s ruggedness, simplicity, and timelessness.
$90 | Buy it here
HARI MARI
Based in Dallas, the flip-flop company Hari Mari got its start in search of the perfect comfortable and colorful sandal. Driven by that and their mission to support kids and families battling cancer, the company has grown and expanded to sell boots, sneakers, apparel, and more. Feel good about purchasing your next pair of shoes in more ways than one.
On their Texas ties:
“Our shared goal from day one was to build a best-in-class footwear brand in Hari Mari, to do so from our home state of Texas, and help a lot of brave kids along the way. Coming up short in any of these areas wasn’t an option.”
Retro Runner Sneakers
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Start your summer on the right foot with a new pair of sneakers. Hari Mari recently released these vintage-inspired kicks that are made with versatility and comfort in mind. Designed in classic colors, these can easily pair well with jeans or shorts and a simple graphic tee. They’re built with lightweight durability and dual-density memory foam inserts, so you won’t want to take them off.
$85 | Buy it here
NOONDAY COLLECTION
Founded in 2010 by Jessica Honegger, a third-generation Texan, Noonday Collection serves as a marketplace for artisans from all across the globe. Started as an adoption fundraiser to bring her son Jack home from Rwanda, Noonday quickly gained popularity and traction and is now the world’s largest fair trade accessories brand. The Austin-based company is a testament to honest and hard work paying off.
On their Texas ties:
“My love for artisan-made goods can be traced back to the Fiesta weeks in my hometown of San Antonio. Some of my earliest memories are of dressing up in hand-embroidered Mexican dresses and homemade, brightly colored flower crowns. Thanks to growing up in that colorful city, I learned from a young age that handmade goods infuse style with a story. My “take the bull by the horns” entrepreneurial nature, however, comes directly from my third-generation Texan father. Like any Texan entrepreneur I have met, I am proud to have grown a brand that reaches 14 different countries around the world, but that is firmly rooted in the Lone Star State.” –Jessica Honegger, Founder
Rustic Leather Wallet/Crossbody
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Great for summer activities and on-the-go trips, the Rustic Leather Wallet/Crossbody can easily be transformed from a clutch to a purse or even a fanny pack. It’s the perfect shade of buttery camel that matches nearly any outfit and can be worn day or night. Trade in other wallets and purses; with three pockets and four card slots, this is your go-to bag for the summer.
$98 | Buy it here
WRANGLER
Grown, cut, and sewn in the USA, the Wrangler Rooted Collection represents a triumph in sustainability. From start to finish, Wrangler’s approach to this collection reflects the attitude of local farmers toward the earth: Responsible. Respectful. Rooted.
On their Texas ties:
“I’ve got ground that I still farm that my great-great-grandfather broke out in the 1880s.”
Texas Slim Fit Jean
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There’s nothing more Texan than a classic pair of Wranglers, except, maybe a pair of Wranglers made with 100% sustainable cotton from Texas. These slim fit jeans represent Texas pride in every way; they’re durable, they feature a Texas patch, and the farmer’s story on the inner pocket. Great for barbecues, cookouts, and more. Sustainability, and Texas, have never looked so good.
$99 | Buy it here
HOWLER
A majority of Howler’s products are designed with inspiration from coastal sports such as surfing and fly fishing, meaning they’re made with attention to detail and functionality at the forefront. Don’t let their coastal influences fool you though–their pieces are cool enough to show off almost anywhere (land sports included). With their headquarters in Austin, Howler Brothers is constantly pulling from Texan influences and collaborating with artists and craftsmen.
Howler Bubble Strapback
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On-trend and perfect for sunny days, the Howler Bubble Strapback is your go-to hat this summer. Its classic style and sand dune color make it versatile for any occasion—whether you’re grilling, fishing, or just lounging, it’s got you covered.
$30 | Buy it here
SUPERGOOP!
Founded by Holly Thaggard in 2007, Supergoop! has been dedicated to providing a range of skincare products with plenty of SPF. Headquartered in San Antonio, today, they offer a wide range of clean, highly innovative formulas that collectively meet the needs of every skin type and tone.
On their Texas ties:
“I moved to Texas after college, and I ended up starting my family (and Supergoop!) in San Antonio. I founded the brand in 2007 after a close friend of mine got skin cancer, and we’ve been on a mission to change the way the world thinks about sunscreen ever since.”
New ZincScreen
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Zincscreen 100% Mineral Lotion SPF 40 is the newest addition to their lineup, and it’s simply the best mineral face SPF out there. It caters to those with sensitive, oily or acne-prone skin, and it has sun, blue light, and pollution protection––plus an amazing texture, too. This is the perfect every day, every occasion sunscreen.
$42 | Buy it here
JACK BLACK
Dallas-based company Jack Black saw a scarcity of effective, quality skincare products for the modern man and did something about it. Nineteen years ago, they created a line committed to no-nonsense products using the best ingredients that works exactly as advertised. Now, they remain one of the best-selling men’s skincare brands and have expanded to include face, shave, body, and hair product lines. Pamper yourself this summer with their products–you deserve it.
On their Texas ties:
“Being Texas born and raised is a key element to the Jack Black brand identity. Not only does Jack Black call Dallas home, but we have fully entrenched our brand in the Texas culture, leveraging key partnerships throughout the state and focusing much of our philanthropic efforts to support our local communities.”
New & Exclusive BYOB (Build Your Own Balm Squad)
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Even during the summer, it’s important to keep your lips moisturized and protected with SPF. With the Build Your Own Balm Squad (BYOB) from Jack Black, you can stock up on lip balms to last the whole season. Choose from a variety of refreshing flavor combinations and have one stashed in your car, at work, at home, and everywhere in between.
$8 | Buy it here
AARON FRANKLIN
Aaron Franklin’s best known for his Austin-based restaurant, Franklin’s Barbecue, where you can find a line out the door of people waiting for his mouth-watering brisket. He’s also written a best-selling book, Franklin Barbecue: A Meat Manifesto in case you’re interested in becoming a pitmaster yourself and his newest book all about steak.
On their Texas ties:
“My love of steak goes back a long way. When I was a kid, it was a huge, really big deal if we ate steaks for dinner. My folks cooked and stuff, but not like we cook today. It was the 1970s and 1980s, you know, and Tuna Helper was standard pantry fare and pretty darn good. But steak night was an event. In Bryan, Texas, where I was born, my dad was actually a restaurant manager at a steak house. I’d guess my dad used a few tricks from that stint when he cooked for us.”
Franklin Steak: Dry-Aged. Live-Fired. Pure Beef. (released in April)
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Impress friends and family at cookouts with some five-star steaks. Take notes from the professional pitmaster Aaron Franklin himself with his newest book. Franklin Steak: Dry-Aged. Live-Fired. Pure Beef. is your go-to guide on all things meat, seasonings, cooking vessels, and patience—all the core essentials needed for a successful steak. With his book in hand, you’ll have your guests coming back for seconds.
Prices vary | Buy it here
ERA CERAMICS
Era Ceramics is the sum of a decade of two people growing and learning together. Artistry and collaboration are at the heart of everything they create. Although you can find Era Ceramic’s dinnerware in Austin’s top restaurants like ATX Cocina, Kemuri Tatsu-ya, Olive & June, and many more, everything they sell is handmade by the owners, so you know you’re getting a truly unique piece.
On their Texas ties:
“Growing up in Austin, summers meant Memorial Day on the ranch in Kerrville, road trips to Schlitterbahn and an annual trip with my best friend to Port Aransas. We now cool down at Buescher State Park or floating down the Colorado River near our new home and studio in Smithville.”
Tide Pool Cena Plate
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Up your table-setting game this season by swapping out your paper plates for an elegant dinnerware set. The Tide Pool Cena Plates are timeless dining statements that are simple enough to let any meal shine. Their slim design also makes for easier stacking (and washing), which is always a plus.
$55 | Buy it here
GARZA MARFA
With Jamey’s background in fine arts and welding and Constance’s experience with textile and hues, the husband and wife team began to create together after relocating from the California coast to the high plains desert of Trans-Pecos. The duo expanded to selling textiles in 2011 from their beginnings of designing furniture for Texas establishments like Austin’s Hotel San Jose and Marfa’s Thunderbird Hotel.
On their Texas ties:
“Jamey and I have been based in Marfa, Texas since 2003, where we started our furniture/textile design business, Garza Marfa. Jamey is originally from Austin and we met in San Francisco, my hometown. While we both hold onto our Texas and California backgrounds, our Garza Marfa designs have a quest for simplicity and depth that is uniquely informed by the land, sky, color, and light of the high plains desert of far west Texas.”
Linen Cross Back Apron
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Protect your fresh outfits from any sauces or spills all while looking and feeling cool. The Linen Cross Back Apron was created with comfort and style in mind with its ultra-soft cotton/linen weave and vintage design. This cross-back apron is the best way to bring out West Texas style while skipping the desert heat.
$62 | Buy it here
