Cowboy and cowgirl apparel has quickly moved beyond the Wild West to become a symbol of the fashion frontier. According to a summer study by Pinterest, Western fashion continues to gain momentum. The trend shows no signs of stopping, carried on the backs of cultural icons like Bradley Cooper, Gwen Stefani, Amber Heard and more. Brad Pitt’s denim jacket in Once Upon a Time in Hollywood recently gained national attention as a symbol of re-emerging vintage ‘60s style. And within the sphere of fashion, over the past year, the “Yeehaw Agenda” has invited a completely new and diverse set of fans into the Western lifestyle.

Iconic brands in the space like Wrangler are striking the balance between paying homage to their Western roots while embracing the style of today with the introduction of collections like Wrangler Retro, which incorporates the timeless icons of the Wrangler brand with a modern twist.

Wrangler Retro jeans, available for men and women, have the features longtime Wrangler fans know and love – a worn leather patch and “W” back pocket stitching – with contemporary washes and fits. These jeans have been worn for years by the likes of country music artists, rodeo athletes and more, but continue to remain relevant from a style perspective as they are updated to meet the latest fashion trends.

These iconic Wrangler styles go beyond jeans. Men’s and women’s tops in the Retro collection have been redesigned to have modern fits and offer a variety of bold colors, patterns, and textures.

And when the cold weather comes, denim jackets are a favorite essential. To align with this fall and winter’s trends, the legendary Wrangler jacket has been recreated with a touch of warmth, adding a creamy Sherpa-lined body and collar. This closet staple – the Wrangler Retro Sherpa Lined Denim Jacket – comes fully equipped with front welt pockets, spade pocket flaps, straight front and back yokes.

When 170,000+ fans turn Las Vegas into “Cowboy Town” at the Wrangler National Finals Rodeo this December, you can expect the Wrangler brand to be the center of attention. From showcasing the latest and greatest in fashion to bringing the western lifestyle to Las Vegas with a convergence of entertainment, rodeo and all things western. In addition to multiple athletic competitions and 66 country music acts, you may also see fashion with cowboy hats up and down the strip as well as many shopping opportunities throughout the city (and the shopping goes beyond apparel and accessories with livestock available at South Point Hotel).

The Wrangler Retro collection, and many other styles from the brand, will be on display at the Las Vegas Convention Center’s Cowboy Christmas with product customization options available onsite. Be sure to follow @westdesperado, @ayadtx and @westerncouture leading up to the event to get their take on “What to Pack for Vegas,” join in the conversation using #WranglerNFR, and follow @wrangler and @wranglernetwork to keep up with all things Wrangler NFR.

Wrangler Retro. Wear them out.