Bold and innovative talent from Austin, Dallas, San Antonio, and Houston share their stories and inspirations from the driver’s seat of the all-electric Cadillac LYRIQ*. The 2023 LYRIQ rear wheel drive offers an EPA estimated 312 miles on a full charge. The actual LYRIQ range will vary based on several factors, including temperature, terrain, battery age, loading, use and maintenance. Learn more at


“Artwork in a sense gives us a permission to feel.”

– David Maldonado

David Maldonado, a street artist, illustrator, and designer from Pasedena, Texas, uses a piece of home in every project he works on. Maldonado has been selected by the city to produce artwork as part of a beautification initiative, and he admittedly took it to an ambitious level. The result is a bright, vibrant mural in his hometown inspired by his childhood. Maldonado grew up with citrus trees in his backyard, and he says the mockingbird picking up twigs represents the city picking itself up to build something new, especially for the creative community.

Maldonado takes to the streets of his hometown in the 2023 Cadillac LYRIQ for the last installment of a four-part series focusing on bold, Texas creatives. Cadillac embraces legacy in every detail, a concept Maldonado can relate to in his own art. From graphic design, to murals, to designing baseball cleats for professional baseball teams, he finds a sense of liberation while drawing on his close-knit community. Design of the LYRIQ is rooted in the classic form of the early Cadillac’s—the spacious cabin and refined interior remind the driver of what makes a Cadillac special.

Maldonado pushes his creative process forward and brings his hometown along with him. His work can be seen across Houston now, and he’s finding new ways to display his art through different mediums, including even custom basketball designs.

“It’s about that connection we can all have when we bake something together.”

– Valery Jean-Bart

Honoring the memory of his mother is what Valery Jean-Bart set out to do when he started his culinary enterprise 10 years ago. In the four years that Jean-Bart spent caring for his mother after she was diagnosed with breast cancer, they formed a tradition of spending every Sunday baking cheesecake together. Making the pivot from civil engineer to entrepreneur after his mother passed was a courageous step for Jean-Bart, one that would soon take off and evolve into Val’s Cheesecakes. Baked into every jar is a story of passion and legacy.

Cheesecake in a jar. An all-electric Cadillac. Fresh perspectives on timeless favorites.

Jean-Bart travels in the all-electric LYRIQ from his central location in Dallas, The Shop, to a new community kitchen across town that serves as an incubator for risk-taking individuals like himself. A space nurturing creativity for a new generation of trailblazers.

2023 LYRIQ orders are full. See dealer for 2024 availability details.

“We have to change the way we look at food.”

– Elizabeth Johnson

Find peace of mind in what you eat and what you drive as the journey leads to a chef promoting a better quality of life through food ingredients and sustainability.

Chef Elizabeth Johnson set out to do more than just make delicious dishes when she opened her San Antonio restaurant Pharm Table in 2015. Inspired by cuisine from around the world, Johnson reinvents comfort foods as medicine with a vision of promoting a better quality of life. While much of her menu is plant-forward, it does feature locally sourced, pasture-raised animal proteins.

Driving 50 miles northeast in the all-electric LYRIQ, Johnson partners with a regenerative farming operation for some of these proteins. This technology is the key to sustainability both in this type of animal grazing and the LYRIQ’s efficiency. A new way to look at how we eat and how we drive.

One dish at a time, Chef Elizabeth Johnson is changing the landscape of healthy eating and innovating with every recipe.

*2023 LYRIQ orders are full. See dealer for 2024 availability details.

“What drives me is legacy and family.”

– Jackie Venson

Recording artist and Austin-native Jackie Venson has earned a loyal fan base and critical acclaim in her ten years of performing. Based in blues, her multi-genre sound seamlessly blends in elements of rock and reggae. With a background in piano and education from Berklee College of Music, Venson found her true joy in pursuing guitar. A driving force behind Venson’s passion is the legacy of her father’s tenured career as a musician.

The LYRIQ and Venson’s career share similar themes: charging into a new era while building on legends of the past. In the all-electric LYRIQ, Venson travels 100 miles west from the historic Antone’s Nightclub in Austin to Enchanted Rock to find inspiration and peace in nature.

She continues to evolve her music by utilizing technology to reimagine her old songs. In her effort to deliver new sounds to the world, Venson also seeks to create classics; something fresh, but familiar.

*2023 LYRIQ orders are full. See dealer for 2024 availability details.