This article is part of a sponsored content series produced in partnership between Texas Monthly and H-E-B highlighting H-E-B brand products that are made to be Texas favorites.

H-E-B knows Texans want to make sure this big, beautiful state remains a resource we can all enjoy for generations to come. Join H-E-B as they celebrate Earth Month by bringing products to your table that you’ll be sure to love as much as we all love Texas. From locally grown Texas Roots produce to sustainably sourced seafood, to the extensive Field and Future™ line, H-E-B brings the love for our planet and for the Lone Star State with these five H-E-B brand products made To Texas, With Love.


Texas Roots®

H-E-B’s Texas Roots line is comprised of fresh produce all grown in Texas. What could be greater than knowing that your food is coming straight from Texas Farms to Texas Tables? Texas Roots includes shiny ripe tomatoes for a BLT and diverse selections of mushrooms to sauté or add to pizzas and pastas. H-E-B loves supporting local farmers and local economies, and because the Texas Roots line is made up of locally grown produce from 35 different Texan communities delivered straight to you, you’re spreading that love with every Texas Roots product you eat. Not to mention—this produce is delicious!

Responsibly Raised and Wild Caught Seafood Program

Everyone knows you can get fresh seafood at H-E-B, but you might not know that they partner with suppliers committed to sustainable practices to help preserve the health of our oceans, lakes, and rivers. More than half of all seafood in the cases at H-E-B is wild caught seafood and traceable from boat to store. H-E-B also has a line of responsibly raised seafood products that has no antibiotics, no growth hormones added, and come from certified safe water ecosystems. Try some Responsibly Raised Norwegian Atlantic Salmon farmed in the crisp waters of Norway, or Wild Caught Atlantic Cod Loin fished in the fresh waters of Iceland.

Meal Simple® by H-E-B: Plant-Based Vegan & Vegetarian

Eating more plants can be good for both your health and the environment by reducing greenhouse gases associated with meat production. Meal Simple has delicious vegan and vegetarian options that allow you to have restaurant quality food that is ready to heat, with no prep and no cleanup. Make that meatless Monday a cinch by trying out Penne Alfredo with Plant-Based Chick’n, Vegan Vegetable Lo Mein, or a Cilantro Lime Burrito Bowl.

Field and Future™: Texas Parks Hand Soap, Dish Soap, & All-Purpose Cleaner

H-E-B knew their customers were looking for products designed and formulated to be clean and green, so they developed the Field & Future line. A diverse and extensive line of over 100 items that incorporate a range of environmental features such as recycled or recyclable content, biodegradable formulas or plant-based ingredients, and without over 165 harsh chemicals. (See labels for specific product details.) Even better, Field & Future is a proud partner with the Texas Parks & Wildlife Foundation to help preserve Texas through programs like black bear restoration, coastal conservation, and building the new state park, Palo Pinto Mountains. H-E-B has recently expanded the line to include a limited-edition collection in honor of the Texas State Parks 100 Years Celebration in 2023 with two scents inspired by Texas native plants.

H-E-B Organics®

All H-E-B organic products come from USDA Certified Organic growers. That means that strict processes are followed for handling, growth and production. H-E-B Organics Blueberries are grown organically and picked at maturity. These delicious blueberries are ripened to sweet, juicy perfection. Start the day off right with H-E-B Organics Apple Juice and H-E-B Organics Old Fashioned Oats. Feel just as good about giving the youngest members of the family H-E-B Baby Organics Apple Cherry, produced with the same organics promises as the H-E-B Organics line as a whole.


Find more H-E-B brand products at HEB.com.