This article is a part of the 2022 Winter Travel Guide, a sponsored collection brought to you by our travel advertising partners. You can find more winter travel destinations and events here.

This winter in the “Hub City,” visitors are greeted with delectable High Plains cuisine, specialty craft beer, and a thriving culture. Whether you prefer to take in history at the ranch, cheer on the Red Raiders, or marvel in the world-class performing arts venue, The Buddy Holly Hall of Performing Arts and Sciences, experience the magic of the Lubbock, Texas, this winter.

In partnership with 101 Studios, the Don and Kay Cash Gallery at the National Ranching Heritage Center has on display the world of 1883, the hit Paramount+ series prequel to Yellowstone. The new exhibit, 1883: A Ranching Origin Story, includes costumes, props, and photography from the hit Western series including an authentic wagon, a camp set-up, and apparel worn by stars Tim McGraw, Faith Hill, Sam Elliott, and LaMonica Garrett.

While at the Center, participate in the beloved tradition, Candlelight at the Ranch. This Christmas celebration showcases the authentic yuletide experience on a 19th century ranch. With live music and a reenactment from volunteers throughout the more than 50 historically accurate structures, most of which were once in use.

National Ranching Heritage Center.

Home to the Red Raiders, visitors can cheer on the home team at the United Supermarkets Arena. An environment like no other, join 15,000 fans as the Texas Tech University men’s basketball team take on their opponent for a night of college basketball. Put your guns up and don’t forget to deck out in your fan gear from The Matador, the official game day retailer.

Just one mile east of Texas Tech’s campus, let the sugar plum fairies dazzle your sense of child-like wonder this holiday season as the curtain lifts on Ballet Lubbock’s performance of The Nutcracker at The Buddy Holly Hall of Performing Arts and Sciences. After several years of envisioning a performing arts venue that would house acclaimed performances in a facility designed by the world-renowned Diamond Schmitt Architects, this 220,000-square-foot venue features two theaters with a noise criterion of 15, making every seat the best in the house. Located in the Arts District of downtown Lubbock, The Hall serves as a cornerstone to Lubbock’s downtown revitalization efforts, which continues to foster significant growth in
the area.

Ballet Lubbock’s performance of The Nutcracker at The Buddy Holly Hall of Performing Arts and Sciences.

The Hall continues the legacy of Buddy Holly by revolutionizing performing arts, entertainment, and education through local partnerships with Ballet Lubbock, Lubbock Independent School District, and Lubbock Symphony Orchestra. The Hall also boasts a full-service bistro, Rave On, serviced by local grocer The United Family.

In a city that boasts a robust arts community and burgeoning talent, renowned works take form in a variety of mediums, including craft beer. Nestled in the Arts District one block east of The Hall, the Docs behind Two Docs Brewing Co. have perfected their craft. The brewing community in Lubbock has seen an increase in popularity from locals and with more breweries opening across the city. Just south of Two Docs, The Brewery LBK, a pioneer in the craft beer scene, has taken the nation by storm as it was recently recognized as the No. 1 Brewpub in the Nation by USA Today. This winter, specialty holiday brews are on tap for all to enjoy. Whether you prefer a hazy IPA or a Lager with a bite, there is an ale to satisfy all palates.

Two Docs Brewing Co.

A state that is predominantly known around the globe for its hearty and delectable dishes, Lubbock serves up a cosmopolitan menu that showcases the diversity that makes up the Lubbock community.

Local native Finn Walter, a James Beard Award Semi-Finalist for Best Chef: Texas, made his way back to the LBK to open his own restaurant, The Nicolett. As you make your way around the building, a gorgeous greenhouse becomes the focal point of the evening—that is until you taste the food. One bite into Chef Finn’s food will leave you speechless. Utilizing local Texas High Plains ingredients—some of which are located right outside the kitchen door—he cooks his dishes to perfection using techniques he learned during his time training in restaurants around the world.

The Nicolett.

Cocina de La Sirena is a Latin American kitchen that prepares each dish with organic produce and dairy, sourcing its fresh ingredients from local farms. Nestled in the quaint Cactus Alley, Chef and part-owner Jessica Fultz created a seasonal menu to complement the one-of-a-kind atmosphere for a sensory experience worth savoring.

However you choose to spend your West Texas winter, follow @visitlubbock for more!

Visit for more information.