Up on the caprock, inspiration is drawn from endless horizons that paint unbelievable sunsets, luscious vineyards with legendary fruit worthy of the highest praises, a lively history with talent that was not afraid to break the social norm, and gritty cowboys and girls who celebrate the pioneering way of life that earned us the West Texas culture we enjoy today. This spring, experience the legacy of Lubbock, Texas and take the scenic route out west.
From Broadway performances to annual wine festivals and the pro rodeo, Lubbock should be at the top of your list of destinations to visit.

The legacy of Lubbock’s favorite son and rock ‘n’ roll legend, Buddy Holly, lives on at The Buddy Holly Hall of Performing Arts and Sciences. The world-class theater that opened in early 2021 boasts a lineup of local performances from Ballet Lubbock, Lubbock Symphony Orchestra, and area school districts, as well as Broadway touring productions.
Purchase your tickets to the fabulously fun and award-winning Legally Blonde The Musical March 3 through 5. Follow the transformation of Elle Woods, a spunky blonde with the determination to achieve her goals and tenacity to not take no for an answer, as she tackles stereotypes, sexism, and scandal in pursuit of her dreams.
This spring, You Will be Found at The Hall April 4 through 9 as the Tony Award-winning production, Dear Evan Hansen, is in the spotlight on the Helen Devitt Jones Main Theater stage. Follow Evan Hansen, a high school senior with social anxiety, who invents an important role for himself from a tragedy he did not expect.

Known as the leading producer of Texas wine grapes, the Texas High Plains AVA accounts for nearly 90% of grapes grown in the Lone Star State. For more than 50 years winemakers and drinkers have enjoyed a plethora of varietals created, or produced, from the Lubbock area all over the state and across the country. Celebrate the legacy of Texas wine on Saturday, April 22, at the Texas Wine, Hops & Shops Wine & Beer Festival. More than 50 local vendors, state-wide wineries, and area breweries will gather at McPherson Cellars to toast to Texas wine and craft beer.
This isn’t our first rodeo! At the Mallet Event Center, located in Levelland, Texas, just 20 minutes outside of Lubbock, professional cowboys and cowgirls take to the arena March 30 through April 1 to compete in events including steer wrestling, team roping, and the fan-favorite bull riding at the ABC Pro Rodeo. For more than 79 years, members of the Lubbock chapter of the American Business Clubs have produced a plethora of western events with a mission to better the lives of the Lubbock and surround area communities. Pull on your boots and cheer on the athletes as they compete to beat the eight second buzzer!

It wouldn’t be a trip to Lubbock without indulging in an unforgettable meal. At Chez Sami, owner and Chef, Jon Walter, creates a dining experience that landed him on the 2023 James Beard Award Best Chef Texas Semifinalist list. In his early career, Walter traveled the world perfecting his craft as a private chef catering to yachts sailing across Europe. It was during this time that he learned the art of French cuisine.
What started out as a family restaurant that served up Walter’s grandmother’s infamous tamales, turned into, at the customers’ requests, the fine-dining restaurant we know and enjoy today. Guests will find a traditionally exquisite menu featuring Escargot, Coquilles Saint-Jacques, and the can’t-miss Crème Brulee.

Not only is the culinary experience offered at Chez Sami unique to the Lubbock area, but guests will find the intimate atmosphere to be an inviting and immersive experience as they marvel at the artwork by local artist Kelly Reyna that lines the walls.

Reyna, a visionary herself, owns Grey Edges Studio, a non-profit art gallery with a mission to highlight, promote, and assist under-represented and emerging artists. Not only is her space a gallery, but it also serves as a workshop, offers support and brings awareness to autistic and neurodiverse families. Whether dining at Chez Sami or perusing Grey Edges Studio during the First Friday Art Trail, you will be inspired by Reyna’s art.
A visit to Lubbock uncovers a community of humble creators and renowned talent who are eager to welcome you to the city! Make your plans this spring to be inspired by life out west.
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