With the grand opening of a world-class performance theater, a boutique hotel modeled after a cotton gin, the recently renovated DoubleTree by Hilton, and a local, chef-driven restaurant, Lubbock is starting the new year off with a bang.

The DoubleTree by Hilton will offer an additional 3,800 square feet of event space and 140 guest rooms, along with the mouthwatering dishes crafted by Chef Tony Pina that showcase favorite local favors.

As the curtain opens for a Broadway experience like never before at the recently opened Buddy Holly Hall of Performing Arts and Sciences, the world-class facility will spotlight the Helen DeVitt Jones Main Theater, Crickets Studio Theater, 6,000 square feet of multipurpose space, a bistro, and Ballet Lubbock’s Pre-Professional Academy.

Enjoy tasty dishes at The Nicolett in Lubbock.

Taste a Lubbock native’s inspiration at The Nicolett, where internationally trained Chef Finn Walter mastered his craft in locations like Paris, France, but just opened his own restaurant closer to home in the 806.

Downtown Lubbock stays true to its roots with the recent opening of the Cotton Court Hotel, showcasing 165 rooms and Lubbock’s thriving live music scene on the weekends.

With proximity to the Arts District and Depot Entertainment District, downtown Lubbock is the ideal spot to feel the experience of the “Hub City” this spring!

Visit VisitLubbock.org or call 806-747-5232 for more information.