As the holidays approach, there is no greater time to give back to the community with time and money. Tito’s Handmade Vodka is doing both, along with Feeding Texas, the largest hunger-relief organization in Texas. Check out the video below to hear from Christina Crean of Tito’s Vodka and Celia Cole, Feeding Texas’s CEO, who sat down over a few Tito’s American Mules at the Love, Tito’s retail store in downtown Austin, Texas. They discuss how each company is making a positive impact on the community during these unprecedented times.

Video By Riley Engemoen

One way that Tito’s gives back is through their Love, Tito’s retail store – the philanthropic branch of the company that allows shoppers to get a taste of the Tito’s brand while also taking part in the giving back process when they purchase any brand merchandise, as all net proceeds from Love, Tito’s go to the various rotating charities that Tito’s works with. Since the rise of the COVID-19 pandemic, Love, Tito’s has taken on several initiatives to help, such as the development of their hand sanitizer wipes. With the initial goal of creating twenty tons of hand sanitizer, today the company has surpassed that goal by serving the community with more than nine hundred tons.

Tito’s has also played a critical role in supporting Feeding Texas and the 21 food banks within their network by donating their hand sanitizer wipes to all food bank locations across Texas. The COVID-19 pandemic brought along an increase in food insecurity, doubling overnight the number of Texans affected by hunger, which in turn forced Feeding Texas to double their operations servicing 1,000 to 2,000 families per day. Within the last six months, Feeding Texas food banks have put 400 million pounds of food out into the community alone, and they expect to continue to have to meet that need for many more months to come.   

“It’s a great time of year for people, especially when they’re out eating, to remember folks who are less fortunate and who may not have enough food to put on the table, or who may not be able to afford that Thanksgiving meal.”

The support of philanthropic companies like Tito’s Handmade Vodka is so important to keeping communities safe and fed, and the contributions of individuals help them do so. Give back to your community this holiday season, and enjoy a Tito’s American Mule at home while you celebrate with your loved ones.

Tito’s American Mule 
  • ½ oz. of Tito’s Handmade Vodka
  • 3 oz. ginger beer
  • ½ oz.  fresh lime juice
  • 1 lime and/or jalapeño slice for garnish (optional)

To donate to Feeding Texas, visit or text “Give” to 512-355-0547. To learn more about the Love, Tito’s retail store or what Tito’s Handmade Vodka is doing for your local communities, visit