|(in the past 6 months)||SUBSCRIBER
|Specialty retail stores||87%|
MORE THAN HALF OR 55% GENERALLY SHOPPED FOR BRAND OR DESIGNER NAMES WHEN BUYING CLOTHES OR SHOES.
|MAJOR SHOPPING TRAVEL DESTINATIONS|
|A trip is defined as one in which the subscriber traveled at least 100 miles from home one-way; below are destinations where subscribers shopped while visiting on a trip during the past 12 months.|
|Any major market||55%|
|Ordered through mail/phone/Internet||94%||201|
|Ordered through mail/phone||54%||253|
|Ordered through the Internet||79%||199|
Source: 2011 TEXAS MONTHLY Subscriber Study, Ipsos Mendelsohn.