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Subscriber Travel

TRIPS TAKEN BY SUBSCRIBER HOUSEHOLDS  
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S. ADULTS
Any trip 96% n/a
Travel in or to Texas (75+ miles one-way) in the past 12 months 89% n/a
U.S. trips in the past 12 months 96% 185
Foreign trips outside continental U.S. in the past 3 years 49% 186
   
  SUBSCRIBERS
Average number of trips in Texas 12.4
Average number of foreign trips 3.5
   
AMOUNT SPENT ON DOMESTIC VACATIONS*
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S. ADULTS
$5,000 or more 18% 311
$3,000 or more 39% 284
     
  SUBSCRIBERS U.S. ADULTS
Average amount spent $3,492 $1,597
Median amount spent $2,312 $1,211
   
AMOUNT SPENT ON FOREIGN VACATIONS**
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S. ADULTS
$5,000 or more 41% n/a
$3,000 or more 64% 191
     
  SUBSCRIBERS U.S. ADULTS
Average amount spent $7,000 $2,491
Median amount spent $4,231 $1,831
   
TRAVEL-RELATED INFORMATION
  SUBSCRIBER
PERCENTAGE
INDEX TO
U.S. ADULTS
Hold a valid passport 67% 187
     

*Base: Took a domestic vacation in the last 12 months.

**Base: Took a foreign vacation in the last 3 years.

Source: 2011 TEXAS MONTHLY Subscriber Study, Ipsos Mendolsohn.