
The Daily Post
November 12, 2015
Texas A&M’s “12th Man” Licensing Business Is About To Get A New Customer
The school, which has owned the trademark on ”12th Man” since 1990, has a history of renting it out to NFL franchises.
The school, which has owned the trademark on ”12th Man” since 1990, has a history of renting it out to NFL franchises.
On November 18, 1999, at 2:42 a.m., the most passionately observed collegiate tradition in Texas—if not the world—came crashing down. Nearly sixty people were on top of the Texas A&M Bonfire when the million-pound structure collapsed, killing twelve, wounding dozens more, and eventually leading to the suspension of the ninety-year-old
What’s so important about a stack of wood? Every Aggie knows that the answer is tradition—which is why, after a catastrophe that took the lives of twelve young men and women, the decision of whether to continue, change, or call a halt to the bonfire looms so large at Texas