The school, which has owned the trademark on ”12th Man” since 1990, has a history of renting it out to NFL franchises.
12th Man
On November 18, 1999, at 2:42 a.m., the most passionately observed collegiate tradition in Texas—if not the world—came crashing down. Nearly sixty people were on top of the Texas A&M Bonfire when the million-pound structure collapsed, killing twelve, wounding dozens more, and eventually leading to the suspension of the ninety-year-old ritual. Now, ten years later, on what would have been Bonfire’s centennial, the Aggies celebrate the history, relive the tragedy, and wrestle over what happens next.
What’s so important about a stack of wood? Every Aggie knows that the answer is tradition—which is why, after a catastrophe that took the lives of twelve young men and women, the decision of whether to continue, change, or call a halt to the bonfire looms so large at Texas A&M.