Last week, Doritos revealed that their gigantic vending machine-shaped stage would not be returning to Austin this March. Neither will iTunes, Chevy, or Subway. What does that mean for SXSW?
Doritos
The convenience store is testing a new Doritos breaded cheese thing in Dallas before launching the product nationwide on July 2.
Bad news, Little Monsters: You’re not going to be able to crash down onto a parking lot on 5th Street in Austin to catch Lady Gaga perform a free show from within the confines of a 56-foot-tall Doritos vending machine. The makeshift Doritos stage that pops up…
That's good news for Doritos' parent company, Plano's Frito-Lay, especially since Taco Bell has plans to use Cool Ranch and Hot and Spicy taco shells.
¡Ask a Mexican! columnist and OC Weekly editor Gustavo Arellano, whose new book Taco USA comes out in April, makes his case.