Dr Pepper

“About every three days, on the average, every man, woman and child in the state drinks a Dr Pepper,” Leo Janos wrote in the first-ever Texas Monthly. The days of advertisements claiming sugar and caffeine “brightens the mind and clears the brain” may be behind us, but the soft drink once known as a “Waco,” pre-dated Coca-Cola by five months and is as Texas as they come. The occasion of its invention on December 1, 1885 was #145 on our “Great Terquasquicentennial Road Trip,” while “Sip a Dublin Dr Pepper” was #10 on our Texas “Bucket List.” As Peter Elkind mused in July of 1985, being a “Pepper,” is a lot like being Texan: free-thinking, stalwart, and fizzy—with qualities no outsider will ever know or understand.

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The Culture |
January 20, 2013

126–150

From Buzz Bissinger arriving in Odessa—with a notepad—to Lyle Lovett and Robert Earl Keen writing songs in College Station

The Culture |
January 20, 2013

126–150

From Buzz Bissinger arriving in Odessa—with a notepad—to Lyle Lovett and Robert Earl Keen writing songs in College Station

Feature |
January 1, 1999

Teenage Wasteland

With its optimistically broad streets and oversized cantilevered homes, Plano is the suburban ideal taken to its extreme, and its exaggerated scale often gives rise to exaggerated problems. Heroin addiction is only the latest.

Business |
January 1, 1999

Pop Art

How 7 UP is trying to win back its share of the soft drink market, one commercial at a time.

Cities |
April 1, 1998

Is Waco Wacko?

After the latest standoff there�by an armed UFO cultist�you might think so. But on the fifth anniversary of the Branch Davidian siege, the Central Texas community is doing just fine, thank you.