Music
March 15, 2024
Has SXSW Lost Its Cool?
Many bands are boycotting, more of the brands are square, and attitudes have soured toward big tech. Where is the festival going?
Elon Musk
Latest
1-32 of 32 Articles
Style & Design
November 17, 2023
Why Rich Guys Love Dressing Like Cartoon Cowboys
Money can buy anything, but it can’t make you look like any less of a dork.
Business
August 14, 2023
Texas Is Number One in Business! (Or Are We?)
Elon Musk is just one of the big-deal CEOs moving to the Lone Star State. But some are reluctant to join him.
Politics & Policy
July 17, 2023
The Texas Billionaire’s Guide to Befriending Clarence Thomas
Harlan Crow and Jerry Jones have bought access to the Supreme Court justice through carefully curated gifts. What do Michael Dell, Tilman Fertitta, Elon Musk, and others have to offer?
Politics & Policy
May 26, 2023
Two Texas Indie Developers Made It Big on Twitter a Decade Ago. Now They’re Fighting It.
After Elon Musk killed their Twitter app, two software developers in the North Texas suburbs are trying to shape the future of social media.
Business
March 20, 2023
Can SpaceX Rocket Past Mattress Mack in Our Brand Bracket?
The tech titan and the furniture maven are more alike than you may think.
Business
March 13, 2023
Elon Musk Came to Texas to End the Oil Age
It took him a while to get here, but now he’s out to transform our state with new technologies—if our leaders’ hostility toward renewable energy (and his Twitter misadventures) don’t get in the way.
The Stand Up Desk
January 27, 2023
An Author Believed Elon Musk Would Benefit Brownsville. Not Anymore.
National Book Award finalist Domingo Martinez was optimistic about Musk and SpaceX in 2016. Now, he says, “it feels like we sold our souls.”
Music
February 9, 2022
Lucifer on the Sofa With Diamonds
A Spoon fanboy overthinks the new record, classic rock, cowboy hats, and Jeff Bezos.
Business
January 25, 2022
This Elon Musk Superfan Keeps Eyes in the Sky Over Tesla’s New Texas Factory
A retired Air Force pilot has documented construction of the "Gigafactory" in obsessive detail—and believes it's about to produce its first cars.
Business
December 27, 2021
Will Elon Musk Austin-ify Brownsville?
Some folks in Texas's poorest city see a new downtown mural funded by the billionaire's foundation as the writing on the wall.
Business
October 28, 2021
No Signs Yet of a Tech Texodus
But recruiters warn that the state’s abortion restrictions could prove a barrier to attracting top talent, especially among women.
Libations
October 22, 2021
Everything We Know About Elon Musk’s Tesla Beer
The billionaire announced the launch of Cybertruck-inspired "Giga Beer," and a Texas brewery may or may not be planning to sell it.
Business
October 8, 2021
Why Tesla Is Moving to Texas
Elon Musk’s company aims to transform the energy business. So, of course, it’s relocating to the energy capital.
Business
August 26, 2021
Elon Musk Wants to Sell Texans Electricity
Tesla has filed to become a Texas power retailer in a move that could shake up an already fast-changing market.
Business
May 12, 2021
Elon Musk Is Turning Boca Chica Into a Space-Travel Hub. Not Everyone Is Starstruck.
Residents of the South Texas beach town say SpaceX’s billionaire owner is ruining their “little piece of heaven.”
Film & TV
April 30, 2021
Is Randy Quaid Serious About Running for California Governor? His Tweet Sounds Like It.
Plus: Texas transplants Elon Musk and Joe Rogan attract yet more controversy, Ted Cruz gets into it with ‘The Daily Show,’ and Selena Gomez explores her dark side.
Politics & Policy
February 11, 2021
Californians Could Ruin Texas—But Not the Way You Might Think
Lone Star State leaders have worried about transplants importing West Coast values and politics here. But they’ve largely ignored the more pressing challenges newcomers are bringing with them.
Business
January 3, 2021
No, Austin Won’t Become Silicon Valley 2.0
Attracting so many tech companies and workers from California isn’t going to transform the city into another San Francisco—for both the better and worse.
Business
December 17, 2020
Welcome to Texas, Elon Musk. You Don’t Have to Move to Austin.
The founder of Tesla and SpaceX says he’s relocating to the Lone Star State. But which of our tech hubs is the best fit for the eccentric billionaire?
News & Politics
December 15, 2020
When SpaceX Rockets Take Flight (Or Blow Up), LabPadre Is Watching
South Padre Island resident Louis Balderas’s around-the-clock monitoring of the Elon Musk company has attracted a worldwide following of space enthusiasts.
News & Politics
June 25, 2019
From the Archives: Can a New Generation of Texans Revive the Dream of Space Exploration?
With NASA’s ambitions trimmed, private space companies come to Texas, dreaming of Mars.
Film & TV
August 25, 2016
Elon Musk Has Apparently Been Into Amber Heard For A Long Time
The newly-divorced Texan has been on the billionaire’s radar at least since she shot ’Machete Kills’ in Austin.
Business
July 20, 2016
Countdown to Liftoff
Sleek, shiny rockets on sleepy, shifty sands: as SpaceX prepares to build in South Texas, I wonder if my old stomping grounds can handle the inevitable collision of cultures. I sure hope so.
Business
February 1, 2016
The Hyperloop Got Its Design Preview At Texas A&M This Weekend
The future of transportation took another step from science fiction to science fact.
The Daily Post
November 25, 2015
Elon Musk And Jeff Bezos Are Comparing Whose Rocket Is Bigger On Twitter
If you know what we mean.
Business
January 16, 2015
Elon Musk Wants to Build His Hyperloop Test Track in Texas
It may be his most ambitious invention yet.
Business
September 23, 2014
SpaceX Plans To Send People From Brownsville To Mars In Order To Save Mankind
Elon Musk has some big plans.
Politics & Policy
April 11, 2014
The Battle of Boca Chica
With support from the Legislature, SpaceX may soon be launching rockets from Texas’ southernmost beach. That doesn’t mean a few nature lovers aren’t still ready to fight.
Business
March 3, 2014
Will Elon Musk Bring The Future To Texas?
The eccentric billionaire is considering launching his space program in Cameron County and making his car batteries in-state—which could add thousands of space-age jobs to the Texas economy.
Business
November 25, 2013
How Do We Feel About Space Exploration Companies Buying Up A Bunch Of Cheap Texas Land?
Elon Musk's SpaceX and Jeff Bezos's Blue Origin have both bought up a lot of land along the border. Brownsville and Van Horn are not exactly where you'd expect to find the cutting-edge vanguard of private, high-tech space exploration.
April 17, 2012
What Would a “Commercial Cape Canaveral” Do for Brownsville?
Will SpaceX build a launch site for its commercial spacecraft in Brownsville?