Film & TV
May 18, 2021
Eva Longoria’s Flamin’ Hot Cheetos Movie May Be Based on a Frito-Lie
Plano probably had more to do with the invention of the snack than Richard Montañez's inspirational tale did.
Frito-Lay
Food & Drink
January 21, 2013
America’s Flamin’ Cheetos Crisis: Five Things You Need to Know
The Frito-Lay snack has been targeted for banning by some school districts, even in home-packed lunches. Also, it's not just your fingers that the stuff turns red.
Food & Drink
January 21, 2013
Taco Bell Has Sold 100 Million Doritos Locos Tacos
That's good news for Doritos' parent company, Plano's Frito-Lay, especially since Taco Bell has plans to use Cool Ranch and Hot and Spicy taco shells.
Business
June 15, 2012
Texas Business Report: Frito-Lay Focuses on Fancy Snacks
The Plano-based company will be adopting a "1 percent-99 percent strategy" by emphasizing both high-end products, like Stacy's Pita Chips, and "value" items, like Cracker Jack.
Business
February 10, 2012
Texas Business Report: The Future of the Internet Could be Decided . . . in Tyler?
A Tyler man says he invented the technology that laid the groundwork for the web, Frito sales are on the rise, and Rice could help offer open-source textbooks.
Feature
January 1, 1999
Teenage Wasteland
With its optimistically broad streets and oversized cantilevered homes, Plano is the suburban ideal taken to its extreme, and its exaggerated scale often gives rise to exaggerated problems. Heroin addiction is only the latest.
Food & Drink
January 1, 1996
Lay’s of Our Lives
BESIDES THE TASTE OF ITS CHIPS, Frito-Lay’s advertising has had a lasting impact on Americans. Grown-ups can still sing all the words to “Ai-yi-yi-yi, I’m the Frito Bandito” and “Munch a Bunch of Fritos.” Only time will tell if the supermodels’ plug for Baked Lay’s will join the ranks of
Business
January 1, 1996
Hot Potatoes
Is it possible to have a low-fat chip that tastes good? After three years of top-secret tinkering, Frito-Lay thinks it has hit upon the ultimate snacker’s delight.