Plano probably had more to do with the invention of the snack than Richard Montañez's inspirational tale did.
The Frito-Lay snack has been targeted for banning by some school districts, even in home-packed lunches. Also, it's not just your fingers that the stuff turns red.
That's good news for Doritos' parent company, Plano's Frito-Lay, especially since Taco Bell has plans to use Cool Ranch and Hot and Spicy taco shells.
The Plano-based company will be adopting a "1 percent-99 percent strategy" by emphasizing both high-end products, like Stacy's Pita Chips, and "value" items, like Cracker Jack.
A Tyler man says he invented the technology that laid the groundwork for the web, Frito sales are on the rise, and Rice could help offer open-source textbooks.
With its optimistically broad streets and oversized cantilevered homes, Plano is the suburban ideal taken to its extreme, and its exaggerated scale often gives rise to exaggerated problems. Heroin addiction is only the latest.
BESIDES THE TASTE OF ITS CHIPS, Frito-Lay’s advertising has had a lasting impact on Americans. Grown-ups can still sing all the words to “Ai-yi-yi-yi, I’m the Frito Bandito” and “Munch a Bunch of Fritos.” Only time will tell if the supermodels’ plug for Baked Lay’s will join the ranks of