Frito-Lay

Feature |
January 1, 1999

Teenage Wasteland

With its optimistically broad streets and oversized cantilevered homes, Plano is the suburban ideal taken to its extreme, and its exaggerated scale often gives rise to exaggerated problems. Heroin addiction is only the latest.

Food & Drink |
January 1, 1996

Lay’s of Our Lives

BESIDES THE TASTE OF ITS CHIPS, Frito-Lay’s advertising has had a lasting impact on Americans. Grown-ups can still sing all the words to “Ai-yi-yi-yi, I’m the Frito Bandito” and “Munch a Bunch of Fritos.” Only time will tell if the supermodels’ plug for Baked Lay’s will join the ranks of

Business |
January 1, 1996

Hot Potatoes

Is it possible to have a low-fat chip that tastes good? After three years of top-secret tinkering, Frito-Lay thinks it has hit upon the ultimate snacker’s delight.