The Southwest Airlines cofounder was a pioneering entrepreneur who changed the way we travel. He was also a world-class wit, a bon vivant, and a not-so-closet intellectual.
Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.