Jerry Jones

Business |
January 1, 1999

Pop Art

How 7 UP is trying to win back its share of the soft drink market, one commercial at a time.

Business |
September 30, 1996

America’s Marketer

The Dallas Cowboys began the season struggling on the scoreboard, but they’ve continued to score big on the balance sheet. In a coup reminiscent of his deals with Pepsi and Nike, owner Jerry Jones has made an as-yet unannounced deal to designate Columbia/HCA Healthcare Corporation as the team’s official medical

Sports |
March 1, 1996

The Jones Gang

You know the real reason Texas Stadium has no roof? So Jerry Jones can get his head inside. (Or, how the Cowboys owner’s ego makes it hard to root for America’s Team.)

Sports |
May 31, 1994

Vain Glory

Jerry Jones may have the biggest ego in football, but don’t bet against him. Even without Jimmy Johnson, he still has the best team.