marketing

The Pitch

Mar 1, 1998 By Alexandra Biesada

To be a truly major player in the ad game, GSD&M needed a car account. When Mazda’s came up for review, the brash Austinites sprang into action.

America’s Marketer

Sep 30, 1996 By Paul Burka

The Dallas Cowboys began the season struggling on the scoreboard, but they’ve continued to score big on the balance sheet. In a coup reminiscent of his deals with Pepsi and Nike, owner Jerry Jones has made an as-yet unannounced deal to designate Columbia/HCA Healthcare Corporation as the team’s official medical…