Mrs. Baird's Archives

March 14, 2023

Texas Monthly Is Crowning a Winner in the Ultimate Texas Brand Bracket. Cast Your Vote!

Which of these 64 iconic Texas businesses is the most beloved? This March Madness, there’s only one way to find out—with your help.

By Dan Solomon

The Texanist|

July 28, 2018

The Texanist: Is My Husband’s Devotion to Texas-Branded Foods Crazy?

An Arizona woman just doesn’t get the appeal of Mrs. Baird’s Bread or Hill Country Fare cut green beans.

By David Courtney

Business|

July 31, 1996

Bad News, Baird’s

This spring, Texas’ leading white-bread maker was ordered to pay a fine of $10 million and settled a lawsuit for another $18 million. Why does the company have to cough up so much dough?

By Helen Thorpe

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