Log in
Subscribe
Subscriber Since
Link Subscription
Log out

Sections

News & Politics
The Culture
Travel & Outdoors
Food & Drink
BBQ
Style & Design
Being Texan

Magazine

May Issue
All Issues
Subscribe
Give a Gift
Manage Subscription
Subscription FAQ
TMBBQ Club

Featured

Boomtown Podcast
Longform
Podcasts
Video
Top 50 BBQ Joints
Dining Guide

More

Newsletters
Events
General Store
Promotions
Contact Us

News & Politics
The Culture
Being Texan
Style & Design
Food & Drink
BBQ
Travel & Outdoors
Magazine
Podcasts

Search:
Newsletters
Log in
My Account
- Subscriber since
- Link Subscription
- Log out
Subscribe

News & Politics
The Culture
Being Texan
Style & Design
Food & Drink
BBQ
Travel & Outdoors
Magazine
Podcasts
Subscribe
Search:

Patron

Bottles of Patron Tequila

Why Patrón Sold To Bacardi For $5.1 Billion Dollars

Jan 25, 2018 — By Dan Solomon

And why the company, started by Austin billionaire John Paul DeJoria might have been worth even more.

You'll Love Our Emails

Enter your email address

Receive special offers & promotions

I agree to the terms and conditions.

If you fill out the first name, last name, or agree to terms fields, you will NOT be added to the newsletter list. Leave them blank to get signed up.

First Name

Last Name

Trending

The Dr. Fauci of South Texas
How the Pandemic Turned Brené Brown Into America’s Therapist
For Years, an East Texas Carpenter Has Been Building a Gothic Contraption of Decks and Spikes in a Historic Square
Texas Has Decided to Roll the Dice on the Coronavirus
More Colorful Texas Sayings Than You Can Shake a Stick At

Latest

May 25, 2020

“If People Want to Take a Chance, It’s Their Prerogative”: Inside One Bar on the First Day of Reopening

By Brittney Martin

May 23, 2020

Dallas-Area High School Seniors Cope With a Semester—and Rites of Passage—Cut Short

By Laura Lee Huttenbach and Mary Beth Koeth

May 22, 2020

How Houston’s Museum of Fine Arts Planned Its Reopening

By Michael Agresta

May 22, 2020

José Ralat Believes the Taco Is Pandemic-Proof

May 22, 2020

Priya Krishna’s Quarantine Journal, Entry No. 12: Our DIY Graduation Ceremony

By Priya Krishna

May 22, 2020

A Taste Test of Unusual Texas Barbecue Sauces

By Daniel Vaughn

May 22, 2020

‘AKA Jane Roe’ Finally Gives Norma McCorvey the Nuanced Portrait She Deserves

By Arielle Avila

May 22, 2020

Recently Released Asylum Seekers Talk About Detention During the COVID-19 Pandemic

By Cat Cardenas

May 21, 2020

How to Embroider Your Denim

By Emily McCullar

May 21, 2020

BBQ News Roundup: Don’t Mess With Brisket

By Daniel Vaughn

May 20, 2020

Is the Cursed “Pac-Man” Face Mask for Real?

May 20, 2020

What to Read Now

By Texas Monthly

Get the Magazine

We report on vital issues from politics to education and are the indispensable authority on the Texas scene, covering everything from music to cultural events with insightful recommendations.

Subscribe
Manage Subscription
Renew
Give a Gift
Newsletters

Get Our Newsletter

A daily digest of Texas news, the latest from Texas Monthly, plus a monthly message from our editors.

Enter your email address

Receive special offers & promotions

I agree to the terms and conditions.

If you fill out the first name, last name, or agree to terms fields, you will NOT be added to the newsletter list. Leave them blank to get signed up.

First Name

Last Name

Follow Us

Facebook
Twitter
Instagram
Pinterest
YouTube
RSS

Copyright © 2020. All Rights Reserved.

More About Us

About Us
FAQ
Masthead
Contact Us
Jobs and Internships
Story Submissions
Media Kit
Privacy Policy
Terms of Use

Don't have an account? Subscribe or link your existing subscription.

Email

Password

I forgot my password.

Sorry, we’re unable to find an account with that username and password. Try again or reset your password. If you are an existing subscriber, please register for an online account. Otherwise, please contact support at [email protected]

Email

Password

Confirm Password

Reset Password

Enter your email below to send a password reset email.

Email