
Southwest’s New Skipper Buckles Up
Robert Jordan takes charge as the Dallas-based airline faces the most difficult challenges since its launch.
The mother of all low-cost carriers got its start as a triangle scrawled on a bar napkin. The corners represented San Antonio, Dallas, and Houston—the three cities to be connected by Southwest.
Robert Jordan takes charge as the Dallas-based airline faces the most difficult challenges since its launch.
A Luis Jiménez exhibition in Austin focuses on Southwestern themes in the art of the late, great El Pasoan.
Don’t blame vaccines, but do blame the pandemic. And hope the airlines have fixed their problems by the busy Thanksgiving travel season.
The longtime CEO is stepping down. With apologies to Herb Kelleher, it's Kelly who may be the most successful chief executive in the company’s history.
Fifty years ago this month, the Dallas-based carrier first took flight. It’s reflecting on its past as it confronts a pandemic-shaped future.
Travel demand has cratered because of the COVID-19 pandemic, and the Dallas-based carrier has made recent significant shifts to cope.
On the National Podcast of Texas, the leader of the beleaguered, but beloved, Dallas carrier on what it will take to survive the pandemic.
Roy Knight Jr. was killed in action in Vietnam, and his remains were missing for decades. Now his family has finally found closure.
The Southwest Airlines cofounder was a pioneering entrepreneur who changed the way we travel. He was also a world-class wit, a bon vivant, and a not-so-closet intellectual.
The company’s new service animal policy has been making headlines.
It’s jewelry, yellow eye masks, and free drinks for everyone as the designer celebrates her billion-dollar year with passengers.
In-flight live music is the definition of a captive audience.
Sitting at the back of the plane may no longer be a curse.
Flight attendants go viral with comedy routines, official Twitter accounts go viral with porn, and emergency landings ahoy. What's going on in the skies?
The Dallas-based retailer alerted customers that hackers stole as many as 1.1 million credit and debit card numbers, a much larger figure than previous thought.
What’s Ahead for Rick Perry, Ted Cruz, George Strait, Jerry Jones and other Texans.
America's leading death-care provider, based in Houston, charges 42% more for its traditional funeral services; Torchy's taco is suing the Texas Taco Company; bags might not fly free at Southwest; and more.
Southwest Airlines announced that it would start charging fees for no-shows and for third bags on Friday.
A line-jumping Westlake teenager learned a very public lesson in courtesy on a Southwest flight.
A naturally large-chested woman in a sundress didn't feel the "LUV" from Southwest when a gate agent dubbed her cleavage-revealing outfit "inappropriate."
Houston Hobby is set to become an international airport after the Houston City Council voted to allow Southwest to build an international terminal to fly to Latin America.
United and Southwest are squabbling over whether Houston Hobby should become an international airport. Which airline will prevail?
The airline unveiled its new 737-800 aircrafts, which have more seats and will allow for longer flights. First takeoff is scheduled for April 11.
The senior editor on understanding Southwest Airline’s culture, hearing jokes about plane crashes from a flight attendant, and making a business story interesting to the average reader.
Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.
No kid ever had more fun with his favorite toy than Herb Kelleher has in running Southwest Airlines.
One year, three inappropriate rants abroad airplanes in Texas. What's in the air?
I hate flying. I don’t mean that I’m a legitimate, doctor-approved aerophobe who munches Xanax like candy and lunges for the barf bag at the first sign of turbulence. I just dislike the minor ordeal of air travel—the security lines, the required partial disrobing and unpacking, the “huddled masses”
Passengers snapped pictures and took video of a pair of Magellanic penguins toddling down an airplane's aisle on a recent flight from Orlando to New York.
Valero doesn't get a break, Southwest lands a new fleet, and Star Wars fanatics rejoice.
“If a shoe factory closes in Seattle, you can’t move it to San Antonio and have it competing there within a couple of hours, but with airplanes you can. I’ve always said that I want us to strike with the speed and alacrity of a puma.”
The secret to running Southwest Airlines? Be sentimental. Share. And love.
Mimi Swartz sizes up the legacy of Stanley Marcus.
For 28 years Herb Kelleher has run Southwest Airlines as a low-cost, short-haul carrier that’s fun to fly on and even more fun to work for. But there could be changes on the horizon.
The plane truth about airline surcharges.
Pollution from Mexico is already plaguing West Texas—and it's only going to get worse.
From Paris to Dallas, everyone’s asking, Will the bullet train ever get on track?
How the battle for the Southwest Airlines account turned into a long-awaited showdown between Texas’s two top agencies.
A photographer finds mystery and magic.
Will Texas International Airlines's “whiz kids” fizzle?! Will sexy Southwest conquer all?! Will Braniff lose its routes?!