Southwest

The mother of all low-cost carriers got its start as a triangle scrawled on a bar napkin. The corners represented San Antonio, Dallas, and Houston—the three cities to be connected by Southwest.

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Business |
January 21, 2013

A Q&A With S. C. Gwynne

The senior editor on understanding Southwest Airline’s culture, hearing jokes about plane crashes from a flight attendant, and making a business story interesting to the average reader.

Business |
January 21, 2013

Luv and War at 30,000 Feet

Somehow, as every other major airline went bankrupt, slashed its workforce, or grounded planes, Southwest Airlines kept flying high. Today, Southwest is the country’s largest domestic carrier. So how does a feisty underdog vanquish its competitors and dominate a thoroughly beleaguered industry? One Kick Tail-a-Gram at a time.

Business |
March 1, 2012

Plane Management

I hate flying. I don’t mean that I’m a legitimate, doctor-approved aerophobe who munches Xanax like candy and lunges for the barf bag at the first sign of turbulence. I just dislike the minor ordeal of air travel—the security lines, the required partial disrobing and unpacking, the “huddled masses”

Business |
May 31, 2008

Herb Kelleher

“If a shoe factory closes in Seattle, you can’t move it to San Antonio and have it competing there within a couple of hours, but with airplanes you can. I’ve always said that I want us to strike with the speed and alacrity of a puma.”

Business |
March 1, 1999

Herb’s Flight Plan

For 28 years Herb Kelleher has run Southwest Airlines as a low-cost, short-haul carrier that’s fun to fly on and even more fun to work for. But there could be changes on the horizon.

Reporter |
April 1, 1995

Bad Air Days

Pollution from Mexico is already plaguing West Texas—and it's only going to get worse.