Music
April 25, 2024
How TikTok Made Line Dancing Cool Again
After a few decades in the purgatory of corniness, fans of artists such as Beyoncé and Dasha are embracing the separate-but-together choreography.
TikTok
Style & Design
December 28, 2023
How a Teenage Dance Crew Is Changing the DNA of Quinceañeras
Meet the Ab Boyz: professional quince cadets primed for the TikTok generation.
Food & Drink
December 7, 2023
TikTok Food Reviewer Keith Lee Made Houston Go Viral
After Lee’s infamous tour of Atlanta, Space City held its breath to see how the influencer would rate its restaurants for his 15 million loyal followers.
Style & Design
September 14, 2023
On the Job With the Barton Boys, the Official Dive Rankers of Barton Springs
The 25-year-old “boys” have taken it upon themselves to score each jump off the diving board, Olympics-style. Austin poolgoers have embraced the challenge.
Tacos
August 15, 2023
The Nearly Forgotten History of the Viral Smash-Burger Taco
You’ve likely seen videos of the Big Mac–taco hybrid on social media, but the dish isn’t a newfangled fad—it has roots going back to the early 1900s.
Best Thing in Texas
July 11, 2023
A Texas Novelist Couldn’t Find His Audience. Then Came BookTok.
Shawn Warner was at an empty book signing for ‘Leigh Howard and the Ghosts of Simmons-Pierce Manor’ when a Fort Worth TikToker took notice. The rest is history.
Style & Design
April 3, 2023
It’s Magnolia Pearl: The Internet Can’t Believe This Consumption-Chic Brand Is Real
The company, which offers pieces one might call “Victorian ghost meets Burning Man boho,” is going viral for its high ruffle count and even higher prices.
News & Politics
February 27, 2023
How Is TikTok Planning To Avoid a U.S. Ban? Enter “Project Texas.”
The U.S. government has an eye on TikTok. With its $1.5 billion plan aimed at battling mistrust, TikTok has an eye on . . . Texas?
Style & Design
February 8, 2023
These Are The Best Candles, According to Reviews by an Adorable, Two-Year-Old Candle Connoisseur
People can’t get enough of this Dallas toddler and her product reviews.
Style & Design
December 6, 2022
Inside Carla Rockmore’s Famous and Fabulous Dallas Closet
The 55-year-old designer encourages her almost two million social media followers—especially older women—to dress with confidence, style, and panache.
Style & Design
April 8, 2022
You Still Can’t Stay at the Baker Hotel. But Fans Are Flocking to Its TikTok.
Viral videos of the Baker Hotel and Spa offer an inside look at what it takes to restore an architectural gem.
Sports
August 3, 2021
This North Texas Archer Has More TikTok Followers Than Most Olympians
Jennifer Delaney brought meaning to her life with a bow and arrow and parlayed it into viral fame with the account @freedomandfeathers.
Style & Design
April 22, 2021
How My Grandmother’s 1940s Wedding Dress Found a Second Life on TikTok
Reagan Wells, aka @ReaganRetro, turned my family’s history into an actual history lesson for thousands of TikTok followers—and helped me process my grief.
Music
October 29, 2020
On Texas Time: Surfaces, College Station’s Viral Pop Duo
Forrest Frank and Colin Padalecki on working with Elton John, what they hope to accomplish next, and more.
Being Texan
October 15, 2020
How Texas Beeworks’s Erika Thompson Became the Queen Bee of Pastoral TikTok
A day in the not-so-secret life of bees.
Music
July 18, 2020
The Success of BeatKing’s Hit ‘Then Leave’ Is a Moment for Texas Rap
A viral smash on TikTok, the song is part of a club music lineage that exists for the sole purpose of getting people moving.
Food & Drink
October 22, 2019
This TikTok of a Kid Eating a Ten-Patty Whataburger Is the Most Inspiring Video of the Year
Maybe the decade.