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Blanco Mayoral Candidate Is Campaigning on a “Keep Blanco Blanco” Platform

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The annals of “horrible campaign slogans” are littered with poor decisions, poorly-marketed ideas, half-hearted attempts to connect, vague nothingburgers of meaningless sentiment, and other such failures. But few are as tragically, hilariously, inadvertently terrible as the slogan that Blanco mayoral candidate Bruce Peele is running with in his current campaign: “Keep Blanco Blanco.”


As the San Antonio Express-News reports, Peele—a newcomer to Blanco who moved to the city three years ago—intended the slogan to refer to preserving the community’s rural character. “When Peele unveiled the slogan, [councilwoman Maria Guerrero] recalled, ‘He said people want (the town) to stay small. They don’t want it to change. They want to keep the big box stores out,’” the paper reports.

But, well, in a town where the hispanic population rose by 23% between 2000 and 2010, and which is considerably whiter as a whole than the rest of Texas, “Keep Blanco Blanco” sounds just a little bit like “Keep Blanco White.” Which, whoops. 

To be certain, it seems extremely unlikely that any candidate would run with a campaign slogan that was “Keep Blanco Blanco” if it were intended to reference race. Not only would it be extremely on-the-nose, but why would a racist candidate be speaking Spanish? And there’s no reason to suspect that Peele, who is attempting to unseat incumbent mayor Chuck Homan, has any strong feelings about the racial makeup of the community whatsoever. We’ll see what happens on May 9th.

(image via Flickr)

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  • Jed

    “no reason to suspect,” except, well, the whole thing.

  • Sheryl Rodgers

    I live in Blanco and have since 1989. That said, the slogan never came across that way to me. I understand what Mr. Peele is trying to express. People that actually LIVE here get it, too. We’ve got San Antonio barreling up the highway toward us at an alarming speed. Ask folks in Bulverde if they like what’s happening to THEIR town. Bulverde isn’t Bulverde any more. Does anyone with the media care about THAT? What developers are doing to the Hill Country? Go ahead and laugh at our town politics. But you’ll be crying someday when you drive out to the Hill Country, looking for some peace and relaxation, and it’ll be paved over and GONE.

  • Carol Summy

    Not everything has to do with racism. Then, senior citizens would not want young families living in Blanco. Blanco has a great number of retirees who have moved to Blanco because of respect extended to senior citizens. We take care of all families whether it be fire, personal or Katrina families. As the Indian saying goes, “walk in our moccasins” before publishing such prejudicial information.

  • Jim

    Utterly ridiculous. We know what he means: “Keep Blanco (small, rural, cozy, friendly, etc.) Blanco”. Absolutely, nothing to do with race!

    • Jed
  • Dan on the River

    Some folks have to drag race into everything.