The story of the Austin cobra isn’t actually all that funny. At the very least, it’s a story that involves a dead 18-year-old man. But in a Texas summer that’s seen violent reptiles generate headlines in ways they never have before, balancing our newfound fear of these cold-blooded killers with some gallows humor is just a human way to cope.

The Austin cobra became a brief social media phenomenon after it was linked to the death of its owner, Temple pet shop employee Grant Thompson, in a Lowe’s parking lot in Austin. Thompson, an exotic animal enthusiast, worked at Fish Bowl Pet Express in Temple and, according to this March profile from the Temple Daily Telegram, delighted in educating kids about the creatures the store kept. After the snake bit him, Thompson went into cardiac arrest and died shortly thereafter.

The story is certainly tragic, and would have probably remained just a sad tale of an unfortunate situation if it hadn’t been for the fact that the snake escaped his car and remained at large. But because the cobra was loose in a retail parking lot in North Austin, curiosity turned to fear—the Austin American-Statesman published a list of “five things to know about monocled cobras” that included the speed with which an adult who is bit by one will die if it hits a vein — and fear turned, inevitably, into jokes.

Thus was born the Twitter account for the Austin cobra, which blended snake puns with Austin hipster jokes and quickly became a social media sensation. It had an Internet predator, @Austin_Mongoose, and local brands and even the City of Austin got in on the action: