Ruthie Foster’s 17-year career reached new heights with the release of 2012’s Let It Burn, which saw the Austin-based blueswoman take home her second Grammy nomination. That’s made her forthcoming release, Promise of a Brand New Day, a hotly anticipated one: Where’s she going to go from here?
One clue can be found in “It Might Not Be Right,” a poppy, upbeat song “about one person’s relationship not being understood by others,” as Foster puts it. The song flowed out of Foster and co-writer William Bell quickly—she estimates it took twenty minutes from Bell throwing out the title to having the song written and demoed—and in the video, which Texas Monthly premieres below, Foster sings her song in a way that’s pure Texas—on a ranch, on a hot day, and avoiding both snakes and the wildflowers that set off Foster’s (very Texan) allergies.
“We were trying to find a way to shoot the video in one moving shot, giving more attention to the song with not too much distraction from surroundings,” Foster says. “Our original plan was to shoot myself singing in an open field of wildflowers, but I’m allergic to most wildflowers, so the plan changed!”
The plan they came up with managed to avoid the distracting surrounding Foster was concerned about, instead keeping the focus on the melody and the words and a bright, sunny day.
Ruthie Foster’s album release show for Promise Of A Brand New Day will be held at the Paramount Theater in Austin on September 5th.