The beach, the trail, the park—whatever the outdoor attraction is!
Have to sample the local cuisine before anything else.
The museums, to understand the place’s history.
The artsy neighborhood: Live music and fun times first!
Wherever you can get a cool T-shirt to show I’ve been there.
Off-the-beaten path, please. Get me out of the city and into nature.
I’ll eat and drink my way through any part of the state!
I want to do something you can’t do anywhere else.
Where can I take the best Instagram photos?
I want to explore every local boutique and farmers market.
From the beach to the desert, from the Hill Country to the High Plains, Texas has the most beautiful natural gifts to explore.
All the different cuisines to sample, from BBQ to Tex-Mex and beyond.
There’s always something new to learn about–did you know Texas is one of the top 10 states with significant dinosaur fossil discoveries?
Whether it’s the music scene in Houston and Austin, the cowboy chic fashion in Dallas, something stylish and cool is always happening here.
From legendary fashion enclave Neiman Marcus to the centuries-old traditions in boot- and hat-making, Texas's fashion roots run deep.