Alexandra Biesada

Articles by Alexandra Biesada

Rx for Trouble

May 31, 2000 By Alexandra Biesada

As surgeon general—the nation’s top doctor— C. Everett Koop was much beloved and undeniably respected. So why is the Web site that bears his name in such disarray?

The Pitch

Mar 1, 1998 By Alexandra Biesada

To be a truly major player in the ad game, GSD&M needed a car account. When Mazda’s came up for review, the brash Austinites sprang into action.

Pace on Earth

Dec 1, 1996 By Alexandra Biesada

If you’ve seen a Kiss concert, a truck and tractor pull, or Miss Saigon recently, you can thank Houston’s Pace Entertainment for the privilege—and for the price you paid.

Reality Bytes

Sep 30, 1996 By Alexandra Biesada

Origin Systems founder Richard Garriott has sometimes lived his life like a computer game, but now that the multimedia industry is changing, he can’t play around anymore.