THE SPIRITIt’s the season to abandon reason, so make your fanaticism count. Don all that team paraphernalia, yes, but distinguish yourself from a couch potato with shows of true commitment: face decals, dye jobs, strategic shaving, and, of course, body paint. Also imperative are your ride’s trimmings (bumper stickers, hitch
The RationaleWhy make a lasting impression on your cattle? To fend off cattle rustlers, whose pilfering of literal cash cows is hardly a defunct business (ranchers in the Southwest lost $6.2 million in livestock in 2005). “Think of branding as a license plate on your car, a means of identification,”
1. Your quest for inimitable footwear begins with the leather, so first give thought to your stomping grounds (cattle pen or cubicle?) and your image (rhinestone cowboy ?). Your basic, most traditional option is calfskin. Need extra-tough work boots? Elephant, shark, or bull offers durability. Dress boots? Go with lizard,