Advertising • Lionel Sosa

In Spanish or English, he knows the meaning of selling.

THIS WAS SUPPOSED TO BE THE YEAR that Lionel Sosa slowed down. Over a quarter century, the diminutive man with the dancing eyes had built a successful career by advising such clients as Coca-Cola, Sprint, Burger King, American Airlines, and Polaroid on how to reach the growing number of Latino consumers in the United States. In time, he turned his San Antonio advertising agency, Sosa, Bromley, Aguilar, Noble, and Associates, into the largest Hispanic

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