THERE’S A NEW BUZZ IN THE BEER BUSINESS, and it’s creating some strange bedfellows. Though more than three quarters of beer drinkers still buy premium domestic brands like Budweiser, Miller, and Coors, sales of those labels have remained flat for most of this decade while those of so-called craft (or specialty) beers have quadrupled. The demand for alternatives to the typical watery brews has grocery stores making room for a jungle of flavorful specialties from Rhino Chaser Peach Wheat to Beartooth Blueberry Lager. As the craft sector has boomed, the small breweries that make such beers have had to keep
Being owned by a corporate giant may not be ideal, but as small Texas breweries like Celis and Spoetzl are learning, it could be the only way to survive.
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