Texas Icons
January 17, 2023
Southwest Used to Do Everything Right. What Happened?
Before its recent troubles, the industry giant seemed like the airline to beat.
7 Articles
Business
January 6, 2023
Southwest’s Christmas Mess Has Roots in Its Long Financial Success
The Dallas-based airline has always lagged behind in technology. Its leaders saw that as a feature, not a bug.
Business
June 13, 2022
Southwest Airlines Publishes Its Gospel of Herb
The Dallas carrier—whose success is often studied in business schools—offers up its own, self-promotional version of its management secrets.
Sports
February 8, 2022
The Passion of Eric Dickerson
With his ex-team in the Super Bowl and a new memoir on bookshelves, the Hall of Fame running back from Sealy, Texas, is back in the limelight.
Business
January 12, 2022
Southwest’s New Skipper Buckles Up
Robert Jordan takes charge as the Dallas-based airline faces the most difficult challenges since its launch.
Business
June 24, 2021
How Gary Kelly Changed Southwest Airlines
The longtime CEO is stepping down. With apologies to Herb Kelleher, it's Kelly who may be the most successful chief executive in the company’s history.
Business
June 3, 2021
Hot Pants, Love Potions, and the Go-go Genesis of Southwest Airlines
Fifty years ago this month, the Dallas-based carrier first took flight. It’s reflecting on its past as it confronts a pandemic-shaped future.