Southwest Used to Do Everything Right. What Happened?
Before its recent troubles, the industry giant seemed like the airline to beat.
Before its recent troubles, the industry giant seemed like the airline to beat.
The Dallas-based airline has always lagged behind in technology. Its leaders saw that as a feature, not a bug.
The Dallas carrier—whose success is often studied in business schools—offers up its own, self-promotional version of its management secrets.
With his ex-team in the Super Bowl and a new memoir on bookshelves, the Hall of Fame running back from Sealy, Texas, is back in the limelight.
Robert Jordan takes charge as the Dallas-based airline faces the most difficult challenges since its launch.
The longtime CEO is stepping down. With apologies to Herb Kelleher, it's Kelly who may be the most successful chief executive in the company’s history.
Fifty years ago this month, the Dallas-based carrier first took flight. It’s reflecting on its past as it confronts a pandemic-shaped future.