The most unpopular man in Austin will now be the most unpopular man somewhere else.
In a preview of our September cover, Patterson says college players shouldn't be able to monetize their famous names.
It was just last year—amid spectacular losses and dramatic resignations—that the University of Texas saw its sports program go up in flames. As the new athletics director knows, a return to glory now rides on one person: him.
Patterson's desire to take the UT brand to China and Dubai may have grabbed the headlines, but the bigger deal could be that he's comfortable dropping the three-year-rule that requires college football players to wait to enter the NFL Draft.
Would new Longhorns AD Steve Patterson be willing to revive the rivalry? College Station says it's in no hurry.