Briar Patch


The two Kids Kounty stores in Houston (think of the confusion had they been named Cids County) are the result of an original merchandising idea of the Lachman Rose Company. The stores are large windowless boxes each containing about 34,000 square feet of floor space and looking from the outside pretty much like any adult discount house anywhere. But don’t expect to find toaster ovens, folding lawn chairs, or dashboard cigarette dispensers at Kids Kounty. Everything there is for the Cradle to Groove Set (ages 0 to 12).

Here’s what my daughter, Margaret, age 12, and I bought on our first trip to the Kids Kounty store on the Katy Freeway (the other store is at the Southwest Freeway and Gessner): two pairs preteen jeans, one girl’s blouse, one pair hiking boots, school shoes, a pair of pierced earrings, a flea collar, Cue, Monopoly, and Snoopy.

Here’s what Margaret also wanted to buy but didn’t due to limited funds or uncooperative Mother: two gerbils, five guinea pigs, three white mice, six angel fish, one Schnauzer, a cheese-making kit, Decoupage, a $1000 billiard table, a $799 gasoline-operated Tin Lizzie, and a tandem bike.

Here’s what Margaret did at Kids Kounty: flexed her knees fourteen times in front of the Crazy Mirror, shook hands twice with Dirty Bird and U the Shoe, played Air Hockey for ten minutes, rode in the Tin Lizzie for five, stopped and started the electric trains until the manager moved her on, ate two scoops of ice cream and got her bike fixed.

Here’s what I did at Kids Kounty: walked too far, sat for 20 minutes on the Lollipop Bench, bought and ate four Old Fashioned Cinnamon Sticks, admired the equanimity of five mothers who had three or more small fry in tow, scowled at the mother who yelled at her kid, felt thankful my five daughters are almost all grown up, and spent too much money.

“This is one of the few places,” explains Maynard Warnken, Kids Kounty district manager, “where a parent can find in 30 minutes what would normally take two days.”

And indeed, if Kids Kounty continues to stock such a complete line (in price, quality and quantity) of clothes, shoes, furniture (six complete room settings), toys, games, pets and pet supplies, junior sports equipment, bikes, billiards and crafts, I suspect many a footsore parent may forsake the multi-stored shopping center for this new child-oriented store. Not only is the everything-for-kids-under-one roof concept new, but the year-round Disneyland flavor is designed to capture the kids’ imagination and buying loyalty. The four Kids Kounty characters, six-foot-high Peter Panda, Dirty Bird, U the Shoe and Connie Cone (also seen on local TV) who regularly stroll through the stores attracted so much more attention than Santa in the pre-Christmas holidays, the manager told me, that they cancelled Santa out the first week of December.

The Kids Kounty stores, open since last October, recently created upstairs Party Rooms where birthday parties—complete with favors, food, games and an appearance of one of the Characters—may be arranged for a fee. Game Rooms, also upstairs, will be used for various craft demonstrations

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