Lorena Ríos Treviño

Taco Palenque Dared to Bring Tex-Mex Tacos South of the Border. Does It Stand a Chance?

When Taco Bell expanded into Mexico in the 1990s and 2000s, it failed miserably. The Laredo-based chain hopes to win people over, but it’s still getting flack over its lack of authenticity.