Macy’s hosted their campus in-store activation events at the Post Oak location in College Station and at the Houston Galleria. Texas A&M and University of Houston students were shuttled via the Magic Bus to the store to join Macy’s for an exclusive shopping party that included performances by The Aggie Wranglers , Bart Crow, and Spencer Fort. Other activities included mini-manicures, live models, photo booths, a college-themed DIY station, mini-makeovers, a lash bar, and more. To enhance the events, Texas Monthly partnered with Macy’s to provide a TMBBQ tie-in that included an appearance from Texas Monthly Barbecue Editor Daniel Vaughn, catering services from Top 50 BBQ joints, and TMBBQ Fest tickets used as register-to-win prizes.
September 24, 2014 | Macy’s | College Station
October 1, 2014 | Macy’s | Houston Galleria