Texas Monthly kicked off SXSW with our third-annual party and music showcase with 400+ guests, hosted at the YETI Flagship store. Western Youth got the party started as they took the stage. Gentleman Jack served custom cocktails throughout the evening, LeRoy and Lewis BBQ dished out their delicious barbacoa tostadas, and Lone Star Beer kept the ice-cold drinks coming. Texas A&M University took party-goers beyond Austin as they stepped into virtual reality with their Beyond Texas VR program. Memories were made at Lucchese’s unique, Instagram-worthy truck bed, styled with hay, western props and Lucchese boots. Headliner and Dripping Springs resident rocker Israel Nash closed the night as guests walked away with stylized tote bags and prints, courtesy of Snake Hawk Press.