You know by now that Deion Sanders likes to have it both ways, whether the subject is football or pizza toppings, but you might be surprised to learn of his Jekyll and Hyde personalities. Those custom-made suits, those quirky choices of jewelry and headwear, his Camptown Races high-stepping, his outrageous pronouncements to the media—that’s just Deion as Hyde, playing offense with his image. There, the issue is marketing. In real life Deion is Jekyll, the straightest, squarest guy on the Dallas Cowboys roster. He doesn’t drink, smoke, cheat on his wife, or use profanity. Though he owns a nightclub, he seldom hangs out there. Think back to the 1995 season: The two most striking images are Michael Irvin cursing the whole world on national television and Deion Sanders cradling his small daughter after the Super Bowl game. Although Deion drives a Mercedes 500SL to work, he rents a bus to take his family on vacation. Neon is glitter and gloss, but Deion is as dull as salt.
“He’s two distinct personalities,” says defensive tackle Chad Hennings, himself something of a straight arrow among Cowboy miscreants. “He’s Prime Time to the public, but in the locker room he’s Deion Sanders, football player. He’s very down to earth, very approachable.” Cowboys head coach Barry Switzer agrees: “Deion is the total opposite of his public persona. He’s a