Austin’s South by Southwest (SXSW) festival is embracing a much more prominent culinary element this year with SouthBites, a curated line-up of gourmet food trucks and trailers. Paul Qui, executive chef/owner of East Side King and the yet-to-be-opened Qui, is in charge of orchestrating the new event.

According to the SXSW website, “SouthBites is operating for all nine days of SXSW (March 8-16), open to the public and located right across the road from the Austin Convention Center. It will be an essential destination for thousands of hungry music, film, and interactive fans and industry players.”

“SXSW has always been an innovator in music, film, and technology, and I’m excited about being part of the food aspect,” Qui told TEXAS MONTHLY. Details are still being pieced together, and Qui said that the food truck/trailer line-up hasn’t been finalized quite yet.